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Century’s Trump Tower sales exceed targets

 

Century Properties Group, Inc. reported that it has surpassed its sales targets for residential units at the ultra-luxury Trump Tower at Century City in Makati and has already pre-sold 94 percent of its units two years before the project’s completion.

In a disclosure to the Philippine Stock Exchange, the firm said Trump Tower has over 250 units with a total sales value of P6.13-billion, making this one of the most expensive and successful projects in the history of the country.

The project’s success is comparable to the tremendous record sales of other Trump developments worldwide, such as Trump International Hotel & Tower, Waikiki, Trump International Hotel & Tower Chicago, and Trump International Hotel, Las Vegas.

“We would like to congratulate our great partners, Century Properties Group, on this very exciting accomplishment,” said Trump Organization chairman Donald J. Trump.

He added that, “together, we have done something very special and this fantastic property will set the standard of luxury and quality in the Philippines and beyond.”

“We thank the Trump Organization for putting its confidence in the Philippines and for trusting Century Properties to execute this project. Putting a Trump Tower in the Philippines is Century’s contribution to making Metro Manila an international destination,” said Century Properties Chairman Jose E.B. Antonio.

Antonio said “we are overwhelmed by the response from the market to the Trump Brand and are grateful, as this now affords the city one of the most luxurious buildings in the world, comparable to the city centers of New York, Hong Kong, and Singapore.”

Century’s director for Investor Relations Kristina Garcia said high-net-worth Filipinos and foreign nationals are majority of the buyers at Trump Tower, citing the brand’s prestige, assurance of quality and exclusivity, choice location and five-star services as the main drivers of unit purchases.

“The successful sales of Trump Tower is a strong indicator of the power of Trump and how Century Properties has maintained its solid position as a key developer of first-class residential developments within the central business districts of Metro Manila, while it continues to diversify into other market segments,” Garcia said.

 

Source: Manila Bulletin - February 2, 2015

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